News Release - 4 July 2016
Norad Travel Group, the independent travel specialist and leading travel management company [TMC] has announced a refreshed branding to coincide with its 35th year birthday celebrations.
The new branding has been designed to reflect the Group’s transition to a more diverse portfolio of travel interests, following the acquisition of TTG Top 50 Leisure Travel Agency Howard Travel of Trowbridge in 2015 and more recently the Northern Ireland independent Erne Travel in March of this year.
Mick Gibbs, Chairman & CEO of Norad Travel Group commented, ‘As a result of our growth strategy Norad Travel Group is now a more diverse business, and very much traveller-centric. Our aim is to be as successful in our Leisure Travel division as we have been in establishing our corporate travel division as one of the foremost proponents of individual service provision to UK businesses. The re-brand provides an essential supporting platform for each of the Group businesses to achieve the Board’s ambitions for them.’
Managing Director Linda Foote stated ‘The rebrand recognises our desire to retain the strongest local customer associations of our Howard Travel & Erne Travel businesses whilst adding to their market credibility through endorsement as a Norad Group company.’
Bob Govan, Commercial Director added, ‘The new branding is confident, authoritative and elegant, and is deliberately flexible in design in order to reflect the distinct market propositions of both the corporate and leisure travel divisions, whilst maintaining and enhancing the brand equity of Howard and Erne Travel within their respective communities. The endorsement as a Norad company reinforces the influence and scale of those sub-brands as vital elements within the Group. The new branding enables us to continue to grow and diversify whilst marching forward as one army, under one flag.’
Created by Dean Richman Associates, the new branding features a hand-crafted logotype and is based on the capital letter N, and incorporates an eight-pointed compass, denoting direction, travel and accuracy.
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About Norad Travel Group:
Norad Travel Group is a full service specialist travel management and leisure travel organisation headquartered in Liss, Hampshire. Formed in 1981 Norad are members of the influential Guild of Travel Management Companies and partners in the Advantage consortium of independent travel agency companies. Chairman Mick Gibbs is also chairman of the Focus Group of travel management specialists within Advantage.