Norad Travel Group reaffirms Sabre Corp. as strategic technology partner

Norad Travel Group reaffirms Sabre Corp. as strategic technology partner

Norad Travel Group, the leading independent travel management company, today announced a renewal of its strategic technology partnership with Sabre Corporation for a further five years, following an extensive and far-reaching review by the TMC.

Norad Chairman Mick Gibbs believes that ultimately it was a straightforward decision to continue to work closely with Sabre. “We’ve always been greatly impressed with Sabre’s customer relationship mindset, which echoes our own intensity and focus. And when this is allied to a strong tradition of innovative product development, and a clear speed-to-market capability, our decision became a simple one.’ he commented, adding ’There are several exciting new Sabre products coming down the line that will further amplify our service capability and reinforce the Norad Travel Group’s reputation as a progressive and highly proficient provider of travel management services, both here in the UK and internationally.’

Eric Halleberg, Managing Director UK & Ireland for Sabre Corp is equally pleased that Norad Travel Group will continue to be a close and dynamic relationship. ‘It’s always good news when customers demonstrate lasting faith in our products and the relationships we have built together. Norad is an ambitious and driven organization that sets itself – and its strategic supplier partners – the highest standards of performance at all times. We are delighted to be strongly associated with progressive TMC’s such as the Norad Travel Group that are clearly going places; with Sabre technology providing the technological drive.‘

Tara Foy, Group Finance Director at Norad is also responsible for the Group’s Academy programme, in which Sabre have become lead sponsors. ‘The Academy is our training vehicle for technical, professional and personal self-development for all staff, with a particular emphasis on youth development to create tomorrow’s talent today.’ She stated “Sabre’s corporate and cultural ethos is a great match with our own, and so we’re delighted to welcome them as a generous and committed strategic sponsor of the Norad Academy for the next five years.’

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About Norad Travel Group:

About Norad Travel Group:
Norad Travel Group is a specialist travel management and leisure travel organization based in Liss, Hants. Formed in 1981 Norad celebrated 35 years of success in 2016, and are influential members of the Guild of Travel Management Companies [GTMC] and the Advantage consortium of independent travel agents. Chairman Mick Gibbs serves on the GTMC board and chairs its technology committee. He also chairs the Focus Group of travel management specialists within Advantage.